bookitLive has an Google Analytics 4 [GA4] integration feature.
The GA4 integration feature collects and analyses data on your booking website.
GA4 allows you to create reports from customer online bookings and purchase journeys on your booking system. Reports show user metrics like customer purchases, purchase intention and improve customer retention rate.
Understanding consumer purchase behaviour allows you to segment your audience, track engagement with your website and predict booking patterns of different customers.
How GA4 integration works
GA4 collects data from your public booking website and app to extract reports. It provides insights into your business bookings.
Measures the website
A piece of code is added to each page of your public booking website. The code collects 'event-based' data. The data tells us how the user interacts with the website. EG 'Traffic source' indicates how the user first arrived on your public booking webpage.
Processes and reports data
Data from the bookitLive booking system is aggregated, processed and organised into reports.
Our platform extracts reports to understand user-website interactions.
bookitLive only collects data in connection with providing booking services. See our data privacy policy.
Get started with GA4
To use the GA4 integration on your bookitLive account, you need a Google Analytics account.
Create an Analytics account.
If you already have a Google Analytics account, set it up with your existing Universal Analytics [UA] property.
Add GA4 to your existing account.
Benefits of GA4 for online booking systems
- Predictive metrics: anticipate user behaviour through user metrics
- Customisable events: define specific event parameters
- Identify booking preferences: such as trends in service category, type, booking times and preferred resource choices allow you to categorise your customers
How to configure GA4 functionality
- Login to bookitLive business dashboard
- Go to Settings > Advanced Settings
- Add your Google Analytics Tracking ID or Google Tag Manager ID (Google Tag Manager [GTM] will be used instead of Google Analytics 4 [GA4])
- Save
- 'Event Tracking Settings' is now visible for Booking service, Event service and Product purchase.
- Select each GA4 event or use the bookitLive default event names
- Select the event parameter or use the sample set. Do this for each step in the GA4 event.
- Save
Note 1: Not all tags are available in all steps. For example 'Coupon Code' is not available in initial steps.
Note 2: When overriding step name, Google only allows letters, number and underscore ( _ ).
Event Booking
The table below is a list of the available 'Event Booking' tags for the event names:
- event_selected
- event_logged_in
- event_form_options
- event_payment
- event_complete
| Event Tag | Description |
| business_name | Business Name |
| business_description | Business Description |
| business_address | Business Address |
| business_trading_name | Business Legal/Trading Name |
| business_business_identifier | Business Business Identifier |
| business_business_number | Business Business Number |
| business_owner_firstname | Business Owner First Name |
| business_owner_lastname | Business Owner Last Name |
| business_address1 | Business Address1 |
| business_address2 | Business Address2 |
| business_suburb | Business Suburb |
| business_postcode | Business Postcode |
| business_phone | Business Phone |
| business_fax | Business Fax |
| business_email | Business Email |
| business_website | Business Website |
| business_region | Business Region |
| business_state | Business State |
| business_province | Business Province |
| business_country | Business Country |
| business_city | Business City |
| business_industry | Business Industry |
| business_timezone | Business Timezone |
| business_businesssignature | Business Business Signature |
| business_businessdefaultsignature | Business Business / Default Signature |
| business_urlPart | Business Business Part Url |
| business_ipaddress | Business Signup IP Address |
| service_name | Service Name |
| service_description | Service Description |
| service_cost | Service Cost |
| service_duration | Service Duration |
| service_servicesignature | Service Service signature |
| service_servicebusinesssignature | Service Service / Business Signature |
| service_servicedefaultsignature | Service Service / Default Signature |
| service_servicebusinessdefaultsignature | Service Service / Business / Default Signature |
| service_category | Service Category |
| service_reference | Service Reference |
| service_bookinglink | Service Public Booking Url |
| resource_name | Resource Name |
| resource_description | Resource Description |
| resource_bookinglink | Resource Public Booking Url |
| resource_cost | Resource Cost |
| resource_person_fullname | Resource Person Full Name |
| resource_person_gender | Resource Person Gender |
| resource_person_phone | Resource Person Phone |
| resource_person_mobile | Resource Person Mobile |
| resource_person_bio | Resource Person Bio |
| resource_person_email | Resource Person Email |
| resource_person_skype_id | Resource Person Skype ID |
| resource_person_person_id | Resource Person ID |
| resource_person_photo | Resource Person Photo URL |
| resource_location_name | Resource Location Name |
| resource_location_address | Resource Location Street Address |
| resource_location_suburb | Resource Location Suburb |
| resource_location_state | Resource Location State |
| resource_location_postcode | Resource Location Postcode |
| resource_location_country | Resource Location Country |
| resource_location_map | Resource Location Map |
| resource_class_instructor_name | Resource Class Instructor Name |
| resource_event_organiser_name | Resource Event Organiser Name |
| resource_event_name | Resource Event Location Name |
| resource_event_address | Resource Event Street Address |
| resource_event_suburb | Resource Event Suburb |
| resource_event_state | Resource Event State |
| resource_event_postcode | Resource Event Postcode |
| resource_event_map | Resource Event Map |
| resource_room_location | Resource Room Location |
| resource_room_address | Resource Room Street Address |
| resource_room_suburb | Resource Room Suburb |
| resource_room_state | Resource Room State |
| resource_room_postcode | Resource Room Postcode |
| resource_room_map | Resource Room Map |
| resource_room_email | Resource Room Email |
| resource_room_phone | Resource Room Phone Number |
| resource_room_capacity | Resource Room Capacity |
| resource_equipment_name | Resource Equipment Name |
| resource_equipment_id | Resource Equipment ID |
| resource_equipment_make | Resource Equipment Make |
| resource_equipment_model | Resource Equipment Model |
| event_name | Event Name |
| event_description | Event Description |
| event_cost | Event Cost |
| event_bookinglink | Event Public Booking Url |
| event_bookingdate | Event Booking Date |
| event_isfirstbooking | Event Is First Booking in Event? |
| event_notfirstbooking | Event Not First Booking in Event? |
| event_service01name | Event Service #1 Name |
| event_service01description | Event Service #1 Description |
| event_service01duration | Event Service #1 Duration |
| event_service01category | Event Service #1 Category |
| event_service01reference | Event Service #1 Reference |
| event_service01locationdetails | Event Service #1 Location Details |
| event_service01locationsummary | Event Service #1 Location Summary |
| event_resource01name | Event Resource #1 Name |
| event_resource01description | Event Resource #1 Description |
| event_booking01id | Event Booking #1 ID |
| event_booking01created | Event Booking #1 Created |
| event_booking01datetime | Event Booking #1 Date & Time |
| event_booking01datetime_iso | Event Booking #1 Date & Time ISO |
| event_booking01date | Event Booking #1 Date |
| event_booking01date_iso | Event Booking #1 Date ISO |
| event_booking01time | Event Booking #1 Time |
| event_booking01time_iso | Event Booking #1 Time ISO |
| event_booking01videomeetingjoinlink | Event Booking #1 Online Meeting Join URL |
| if applicable | Event Booking #1 Online Meeting Pass |
| event_booking01videomeetinghostlink | Event Booking #1 Online Meeting Host URL |
| if applicable | Event Booking #1 Online Meeting Host Login |
| if applicable | Event Booking #1 Online Meeting Host Pass |
| event_service02name | Event Service #2 Name |
| event_service02description | Event Service #2 Description |
| event_service02duration | Event Service #2 Duration |
| event_service02category | Event Service #2 Category |
| event_service02reference | Event Service #2 Reference |
| event_service02locationdetails | Event Service #2 Location Details |
| event_service02locationsummary | Event Service #2 Location Summary |
| event_resource02name | Event Resource #2 Name |
| event_resource02description | Event Resource #2 Description |
| event_booking02id | Event Booking #2 ID |
| event_booking02created | Event Booking #2 Created |
| event_booking02datetime | Event Booking #2 Date & Time |
| event_booking02datetime_iso | Event Booking #2 Date & Time ISO |
| event_booking02date | Event Booking #2 Date |
| event_booking02date_iso | Event Booking #2 Date ISO |
| event_booking02time | Event Booking #2 Time |
| event_booking02time_iso | Event Booking #2 Time ISO |
| event_booking02videomeetingjoinlink | Event Booking #2 Online Meeting Join URL |
| if applicable | Event Booking #2 Online Meeting Pass |
| event_booking02videomeetinghostlink | Event Booking #2 Online Meeting Host URL |
| if applicable | Event Booking #2 Online Meeting Host Login |
| if applicable | Event Booking #2 Online Meeting Host Pass |
| event_term | Event Terminology |
| Lower Case | Event Terminology |
| client_title | Client Title |
| client_firstname | Client First Name |
| client_lastname | Client Last Name |
| client_fullname | Client Full Name |
| client_email | Client Email |
| client_phone | Client Phone |
| client_mobile | Client Mobile |
| client_birthday | Client Date of Birth |
| client_gender | Client Gender |
| client_company | Client Company |
| client_address | Client Address |
| client_address1 | Client Address1 |
| client_address2 | Client Address2 |
| client_city | Client City |
| client_region | Client Region |
| client_state | Client State |
| client_province | Client Province |
| client_postcode | Client Postcode |
| client_country | Client Country |
| if generated | Client Password |
| client_hasloggedin | Client Has Logged In? |
| client_clientid | Client Client ID |
| client_reference | Client Reference |
| client_related_name | Client Related Name |
| client_group | Client Group |
| client_anniversary | Client Anniversary |
| client_was_new | Client Was New |
| booking_id | Booking ID |
| booking_transaction_id | Booking Transaction ID |
| booking_receipt | Booking Receipt |
| booking_payment_method | Booking Fulfilment Method |
| booking_created | Booking Created |
| booking_datetime | Booking Date & Time |
| booking_datetime_iso | Booking Date & Time ISO |
| booking_date | Booking Date |
| booking_date_iso | Booking Date ISO |
| booking_time | Booking Time |
| booking_time_iso | Booking Time ISO |
| booking_notes | Booking Client Notes |
| booking_providernotes | Booking Provider Notes |
| booking_options | Booking Selected Options |
| booking_cost | Booking Cost |
| booking_paid | Booking Paid |
| booking_paymentmessage | Booking Payment Message |
| booking_discount_code | Booking Coupon Code |
| booking_vouchercode | Booking Voucher Code |
| booking_voucherused | Booking Voucher Usage |
| booking_voucheruseremain | Booking Voucher Usage Remaining |
| booking_voucherexpiry | Booking Voucher Expiry |
| booking_locationaddress | Booking Location - Full Address |
| booking_locationline1 | Booking Location - Line 1 |
| booking_locationsuburb | Booking Location - Suburb |
| booking_locationpostcode | Booking Location - Postcode |
| booking_originaldatetime | Booking Original Date & Time |
| booking_originaldate | Booking Original Date |
| booking_originaltime | Booking Original Time |
| booking_videomeetingjoinlink | Booking Online Meeting Join URL |
| if applicable | Booking Online Meeting Pass |
| booking_videomeetinghostlink | Booking Online Meeting Host URL |
| if applicable | Booking Online Meeting Host Login |
| if applicable | Booking Online Meeting Host Pass |
| booking_formfield1 | Booking Form Field 1 |
| booking_formfield2 | Booking Form Field 2 |
| booking_formfield3 | Booking Form Field 3 |
| booking_formfield4 | Booking Form Field 4 |
| booking_formfield5 | Booking Form Field 5 |
| booking_formfield6 | Booking Form Field 6 |
| booking_formfield7 | Booking Form Field 7 |
| booking_formfield8 | Booking Form Field 8 |
| booking_formfield9 | Booking Form Field 9 |
| booking_formfield10 | Booking Form Field 10 |
| booking_formfield11 | Booking Form Field 11 |
| booking_formfield12 | Booking Form Field 12 |
| booking_formfield13 | Booking Form Field 13 |
| booking_formfield14 | Booking Form Field 14 |
| booking_formfield15 | Booking Form Field 15 |
| booking_formfield16 | Booking Form Field 16 |
| booking_formfield17 | Booking Form Field 17 |
| booking_formfield18 | Booking Form Field 18 |
| booking_formfield19 | Booking Form Field 19 |
| booking_formfield20 | Booking Form Field 20 |
| booking_formfield21 | Booking Form Field 21 |
| booking_formfield22 | Booking Form Field 22 |
| booking_formfield23 | Booking Form Field 23 |
| booking_formfield24 | Booking Form Field 24 |
| booking_formfield25 | Booking Form Field 25 |
| booking_formfield26 | Booking Form Field 26 |
| booking_formfield27 | Booking Form Field 27 |
| booking_formfield28 | Booking Form Field 28 |
| booking_formfield29 | Booking Form Field 29 |
| booking_formfield30 | Booking Form Field 30 |
| booking_formfield31 | Booking Form Field 31 |
| booking_formfield32 | Booking Form Field 32 |
| booking_formfield33 | Booking Form Field 33 |
| booking_formfield34 | Booking Form Field 34 |
| booking_formfield35 | Booking Form Field 35 |
| booking_formfield36 | Booking Form Field 36 |
| booking_formfield37 | Booking Form Field 37 |
| booking_formfield38 | Booking Form Field 38 |
| booking_formfield39 | Booking Form Field 39 |
| selected_location | Selected Location |
| selected_locationsummary | Selected Event Location |
Service Booking
The table below is a list of the available 'Service Booking' tags for the event names:
- booking_selected
- booking_logged_in
- booking_form_options
- booking_payment
- booking_complete
| Tag | Description |
| business_name | Business Name |
| business_description | Business Description |
| business_address | Business Address |
| business_trading_name | Business Legal/Trading Name |
| business_business_identifier | Business Business Identifier |
| business_business_number | Business Business Number |
| business_owner_firstname | Business Owner First Name |
| business_owner_lastname | Business Owner Last Name |
| business_address1 | Business Address1 |
| business_address2 | Business Address2 |
| business_suburb | Business Suburb |
| business_postcode | Business Postcode |
| business_phone | Business Phone |
| business_fax | Business Fax |
| business_email | Business Email |
| business_website | Business Website |
| business_region | Business Region |
| business_state | Business State |
| business_province | Business Province |
| business_country | Business Country |
| business_city | Business City |
| business_industry | Business Industry |
| business_timezone | Business Timezone |
| business_businesssignature | Business Business Signature |
| business_businessdefaultsignature | Business Business / Default Signature |
| business_urlPart | Business Business Part Url |
| business_ipaddress | Business Signup IP Address |
| service_name | Service Name |
| service_description | Service Description |
| service_cost | Service Cost |
| service_duration | Service Duration |
| service_servicesignature | Service Service signature |
| service_servicebusinesssignature | Service Service / Business Signature |
| service_servicedefaultsignature | Service Service / Default Signature |
| service_servicebusinessdefaultsignature | Service Service / Business / Default Signature |
| service_category | Service Category |
| service_reference | Service Reference |
| service_bookinglink | Service Public Booking Url |
| resource_name | Resource Name |
| resource_description | Resource Description |
| resource_bookinglink | Resource Public Booking Url |
| resource_cost | Resource Cost |
| resource_person_fullname | Resource Person Full Name |
| resource_person_gender | Resource Person Gender |
| resource_person_phone | Resource Person Phone |
| resource_person_mobile | Resource Person Mobile |
| resource_person_bio | Resource Person Bio |
| resource_person_email | Resource Person Email |
| resource_person_skype_id | Resource Person Skype ID |
| resource_person_person_id | Resource Person ID |
| resource_person_photo | Resource Person Photo URL |
| resource_location_name | Resource Location Name |
| resource_location_address | Resource Location Street Address |
| resource_location_suburb | Resource Location Suburb |
| resource_location_state | Resource Location State |
| resource_location_postcode | Resource Location Postcode |
| resource_location_country | Resource Location Country |
| resource_location_map | Resource Location Map |
| resource_class_instructor_name | Resource Class Instructor Name |
| resource_event_organiser_name | Resource Event Organiser Name |
| resource_event_name | Resource Event Location Name |
| resource_event_address | Resource Event Street Address |
| resource_event_suburb | Resource Event Suburb |
| resource_event_state | Resource Event State |
| resource_event_postcode | Resource Event Postcode |
| resource_event_map | Resource Event Map |
| resource_room_location | Resource Room Location |
| resource_room_address | Resource Room Street Address |
| resource_room_suburb | Resource Room Suburb |
| resource_room_state | Resource Room State |
| resource_room_postcode | Resource Room Postcode |
| resource_room_map | Resource Room Map |
| resource_room_email | Resource Room Email |
| resource_room_phone | Resource Room Phone Number |
| resource_room_capacity | Resource Room Capacity |
| resource_equipment_name | Resource Equipment Name |
| resource_equipment_id | Resource Equipment ID |
| resource_equipment_make | Resource Equipment Make |
| resource_equipment_model | Resource Equipment Model |
| client_title | Client Title |
| client_firstname | Client First Name |
| client_lastname | Client Last Name |
| client_fullname | Client Full Name |
| client_email | Client Email |
| client_phone | Client Phone |
| client_mobile | Client Mobile |
| client_birthday | Client Date of Birth |
| client_gender | Client Gender |
| client_company | Client Company |
| client_address | Client Address |
| client_address1 | Client Address1 |
| client_address2 | Client Address2 |
| client_city | Client City |
| client_region | Client Region |
| client_state | Client State |
| client_province | Client Province |
| client_postcode | Client Postcode |
| client_country | Client Country |
| if generated | Client Password |
| client_hasloggedin | Client Has Logged In? |
| client_clientid | Client Client ID |
| client_reference | Client Reference |
| client_related_name | Client Related Name |
| client_group | Client Group |
| client_anniversary | Client Anniversary |
| client_was_new | Client Was New |
| booking_id | Booking ID |
| booking_transaction_id | Booking Transaction ID |
| booking_receipt | Booking Receipt |
| booking_payment_method | Booking Fulfilment Method |
| booking_created | Booking Created |
| booking_datetime | Booking Date & Time |
| booking_datetime_iso | Booking Date & Time ISO |
| booking_date | Booking Date |
| booking_date_iso | Booking Date ISO |
| booking_time | Booking Time |
| booking_time_iso | Booking Time ISO |
| booking_notes | Booking Client Notes |
| booking_providernotes | Booking Provider Notes |
| booking_options | Booking Selected Options |
| booking_cost | Booking Cost |
| booking_paid | Booking Paid |
| booking_paymentmessage | Booking Payment Message |
| booking_discount_code | Booking Coupon Code |
| booking_vouchercode | Booking Voucher Code |
| booking_voucherused | Booking Voucher Usage |
| booking_voucheruseremain | Booking Voucher Usage Remaining |
| booking_voucherexpiry | Booking Voucher Expiry |
| booking_locationaddress | Booking Location - Full Address |
| booking_locationline1 | Booking Location - Line 1 |
| booking_locationsuburb | Booking Location - Suburb |
| booking_locationpostcode | Booking Location - Postcode |
| booking_originaldatetime | Booking Original Date & Time |
| booking_originaldate | Booking Original Date |
| booking_originaltime | Booking Original Time |
| booking_videomeetingjoinlink | Booking Online Meeting Join URL |
| if applicable | Booking Online Meeting Pass |
| booking_videomeetinghostlink | Booking Online Meeting Host URL |
| if applicable | Booking Online Meeting Host Login |
| if applicable | Booking Online Meeting Host Pass |
| booking_formfield1 | Booking Form Field 1 |
| booking_formfield2 | Booking Form Field 2 |
| booking_formfield3 | Booking Form Field 3 |
| booking_formfield4 | Booking Form Field 4 |
| booking_formfield5 | Booking Form Field 5 |
| booking_formfield6 | Booking Form Field 6 |
| booking_formfield7 | Booking Form Field 7 |
| booking_formfield8 | Booking Form Field 8 |
| booking_formfield9 | Booking Form Field 9 |
| booking_formfield10 | Booking Form Field 10 |
| booking_formfield11 | Booking Form Field 11 |
| booking_formfield12 | Booking Form Field 12 |
| booking_formfield13 | Booking Form Field 13 |
| booking_formfield14 | Booking Form Field 14 |
| booking_formfield15 | Booking Form Field 15 |
| booking_formfield16 | Booking Form Field 16 |
| booking_formfield17 | Booking Form Field 17 |
| booking_formfield18 | Booking Form Field 18 |
| booking_formfield19 | Booking Form Field 19 |
| booking_formfield20 | Booking Form Field 20 |
| booking_formfield21 | Booking Form Field 21 |
| booking_formfield22 | Booking Form Field 22 |
| booking_formfield23 | Booking Form Field 23 |
| booking_formfield24 | Booking Form Field 24 |
| booking_formfield25 | Booking Form Field 25 |
| booking_formfield26 | Booking Form Field 26 |
| booking_formfield27 | Booking Form Field 27 |
| booking_formfield28 | Booking Form Field 28 |
| booking_formfield29 | Booking Form Field 29 |
| booking_formfield30 | Booking Form Field 30 |
| booking_formfield31 | Booking Form Field 31 |
| booking_formfield32 | Booking Form Field 32 |
| booking_formfield33 | Booking Form Field 33 |
| booking_formfield34 | Booking Form Field 34 |
| booking_formfield35 | Booking Form Field 35 |
| booking_formfield36 | Booking Form Field 36 |
| booking_formfield37 | Booking Form Field 37 |
| booking_formfield38 | Booking Form Field 38 |
| booking_formfield39 | Booking Form Field 39 |
| selected_location | Selected Location |
| selected_locationsummary | Selected Event Location |
| selected_resource | Selected Resource |
Product Purchase
The table below is a list of the available 'Product Purchase' tags for the event names:
- purchase_selected
- purchase_logged_in
- purchase_form_options
- purchase_payment
- purchase_complete
| Tag | Description |
| business_name | Business Name |
| business_description | Business Description |
| business_address | Business Address |
| business_trading_name | Business Legal/Trading Name |
| business_business_identifier | Business Business Identifier |
| business_business_number | Business Business Number |
| business_owner_firstname | Business Owner First Name |
| business_owner_lastname | Business Owner Last Name |
| business_address1 | Business Address1 |
| business_address2 | Business Address2 |
| business_suburb | Business Suburb |
| business_postcode | Business Postcode |
| business_phone | Business Phone |
| business_fax | Business Fax |
| business_email | Business Email |
| business_website | Business Website |
| business_region | Business Region |
| business_state | Business State |
| business_province | Business Province |
| business_country | Business Country |
| business_city | Business City |
| business_industry | Business Industry |
| business_timezone | Business Timezone |
| business_businesssignature | Business Business Signature |
| business_businessdefaultsignature | Business Business / Default Signature |
| business_urlPart | Business Business Part Url |
| business_ipaddress | Business Signup IP Address |
| client_title | Client Title |
| client_firstname | Client First Name |
| client_lastname | Client Last Name |
| client_fullname | Client Full Name |
| client_email | Client Email |
| client_phone | Client Phone |
| client_mobile | Client Mobile |
| client_birthday | Client Date of Birth |
| client_gender | Client Gender |
| client_company | Client Company |
| client_address | Client Address |
| client_address1 | Client Address1 |
| client_address2 | Client Address2 |
| client_city | Client City |
| client_region | Client Region |
| client_state | Client State |
| client_province | Client Province |
| client_postcode | Client Postcode |
| client_country | Client Country |
| if generated | Client Password |
| client_hasloggedin | Client Has Logged In? |
| client_clientid | Client Client ID |
| client_reference | Client Reference |
| client_related_name | Client Related Name |
| client_group | Client Group |
| client_anniversary | Client Anniversary |
| client_was_new | Client Was New |
| purchase_transaction_id | Purchase Transaction ID |
| purchase_receipt | Purchase Receipt |
| purchase_payment_method | Purchase Fulfilment Method |
| purchase_created | Purchase Created |
| purchase_paid | Purchase Paid |
| purchase_cost | Purchase Cost |
| purchase_discount_code | Purchase Coupon Code |
| purchase_paymentmessage | Purchase Payment Message |
| purchase_is_free | Purchase Is a zero cost purchase? |
| purchase_is_paid | Purchase Is a non-zero cost purchase? |
| product_name | Product Name |
| product_description | Product Description |
| product_cost | Product Cost |
| product_cost_member | Product Member Cost |
| product_quantity | Product Quantity |
| product_voucher | Product Voucher Code |
| product_voucherexpiry | Product Voucher Expiry |
| product_category | Product Category |
| selected_location | Selected Location |
| selected_locationsummary | Selected Event Location |
| selected_resource | Selected Resource |
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