Google Analytics 4 [GA4]

bookitLive incorporates the Google Analytics 4 [GA4] integration feature. 

bookitLive uses GA4 to collect and analyse data to create reports about customer online bookings and purchasing journeys. Understanding customer booking behaviour can help businesses to predict customer purchases, purchase intention and improve customer retention rate. 

 

How GA4 integration works

GA4 collects data from your public booking website and app to extract reports that provide insights into your business bookings. 

Measures the website

A code is added to each page of your public booking website. It collects 'event-based' data which is data about how the user interacts with the website. EG 'Traffic source' indicates how the user got to your public booking website in the first place. 

  • Event-based data collection
  • Integrate directly on your bookitLive business account

Processes and reports data

Data from the bookitLive booking system is aggregated, processed and organised into reports. 

  • Extract reports to understand user-website interactions

bookitLive only collects data in connection with providing booking services- see our data privacy policy.

 

Get started with GA4

To use the GA4 integration on your bookitLive account, you must have a Google Analytics account- create an account here

If you already have an Google Analytics account, you can set it up alongside your existing Universal Analytics [UA] property- add GA4 to your existing account here

 

Benefits of GA4 for online booking systems

  • Predictive metrics - Anticipate user behaviour through various measurements  
  • Customisable events - Customise and define specific event parameters EG Define 'Booking selected' (event) parameters as service name, service cost, service category and booking date/time, resource name and selected location
  • Identify booking preferences - Trends in service category, type, booking times and preferred resource choices to can allow you to categorise your customers

How to configure GA4 functionality 

  1. Login to bookitLive business dashboard
  2. Go to Settings > Advanced Settings
  3. Add your Google Analytics Tracking ID or Google Tag Manager ID (Note: Tag Manager will be used instead of Google Analytics)
  4. Save
  5. Event Tracking Settings is now visible for Booking service, Event service and Product purchase
  6. Select Name each GA4 event or use the bookitLive default event names.
  7. For each step in the GA4 event, select the event parameter or use the sample set
  8. Save
Screenshot 2024-08-11 at 3.25.49 pm.png

Note: Not all tags are be available in all steps.

EG Coupon Code is not available in initial steps.

When overriding step name, Google only allows letters, number and underscore ( _ ).

Event Booking

The table below contain GA4 Event parameter options available for the following event names; event_selected, event_logged_in, event_form_options, event_payment and event_complete.

Event Tag Description
business_name Business Name
business_description Business Description
business_address Business Address
business_trading_name Business Legal/Trading Name
business_business_identifier Business Business Identifier
business_business_number Business Business Number
business_owner_firstname Business Owner First Name
business_owner_lastname Business Owner Last Name
business_address1 Business Address1
business_address2 Business Address2
business_suburb Business Suburb
business_postcode Business Postcode
business_phone Business Phone
business_fax Business Fax
business_email Business Email
business_website Business Website
business_region Business Region
business_state Business State
business_province Business Province
business_country Business Country
business_city Business City
business_industry Business Industry
business_timezone Business Timezone
business_businesssignature Business Business Signature
business_businessdefaultsignature Business Business / Default Signature
business_urlPart Business Business Part Url
business_ipaddress Business Signup IP Address
service_name Service Name
service_description Service Description
service_cost Service Cost
service_duration Service Duration
service_servicesignature Service Service signature
service_servicebusinesssignature Service Service / Business Signature
service_servicedefaultsignature Service Service / Default Signature
service_servicebusinessdefaultsignature Service Service / Business / Default Signature
service_category Service Category
service_reference Service Reference
service_bookinglink Service Public Booking Url
resource_name Resource Name
resource_description Resource Description
resource_bookinglink Resource Public Booking Url
resource_cost Resource Cost
resource_person_fullname Resource Person Full Name
resource_person_gender Resource Person Gender
resource_person_phone Resource Person Phone
resource_person_mobile Resource Person Mobile
resource_person_bio Resource Person Bio
resource_person_email Resource Person Email
resource_person_skype_id Resource Person Skype ID
resource_person_person_id Resource Person ID
resource_person_photo Resource Person Photo URL
resource_location_name Resource Location Name
resource_location_address Resource Location Street Address
resource_location_suburb Resource Location Suburb
resource_location_state Resource Location State
resource_location_postcode Resource Location Postcode
resource_location_country Resource Location Country
resource_location_map Resource Location Map
resource_class_instructor_name Resource Class Instructor Name
resource_event_organiser_name Resource Event Organiser Name
resource_event_name Resource Event Location Name
resource_event_address Resource Event Street Address
resource_event_suburb Resource Event Suburb
resource_event_state Resource Event State
resource_event_postcode Resource Event Postcode
resource_event_map Resource Event Map
resource_room_location Resource Room Location
resource_room_address Resource Room Street Address
resource_room_suburb Resource Room Suburb
resource_room_state Resource Room State
resource_room_postcode Resource Room Postcode
resource_room_map Resource Room Map
resource_room_email Resource Room Email
resource_room_phone Resource Room Phone Number
resource_room_capacity Resource Room Capacity
resource_equipment_name Resource Equipment Name
resource_equipment_id Resource Equipment ID
resource_equipment_make Resource Equipment Make
resource_equipment_model Resource Equipment Model
event_name Event Name
event_description Event Description
event_cost Event Cost
event_bookinglink Event Public Booking Url
s Event Booking Date
event_isfirstbooking Event Is First Booking in Event?
event_notfirstbooking Event Not First Booking in Event?
event_service01name Event Service #1 Name
event_service01description Event Service #1 Description
event_service01duration Event Service #1 Duration
event_service01category Event Service #1 Category
event_service01reference Event Service #1 Reference
event_service01locationdetails Event Service #1 Location Details
event_service01locationsummary Event Service #1 Location Summary
event_resource01name Event Resource #1 Name
event_resource01description Event Resource #1 Description
event_booking01id Event Booking #1 ID
event_booking01created Event Booking #1 Created
event_booking01datetime Event Booking #1 Date & Time
event_booking01datetime_iso Event Booking #1 Date & Time ISO
event_booking01date Event Booking #1 Date
event_booking01date_iso Event Booking #1 Date ISO
event_booking01time Event Booking #1 Time
event_booking01time_iso Event Booking #1 Time ISO
event_booking01videomeetingjoinlink Event Booking #1 Online Meeting Join URL
if applicable Event Booking #1 Online Meeting Pass
event_booking01videomeetinghostlink Event Booking #1 Online Meeting Host URL
if applicable Event Booking #1 Online Meeting Host Login
if applicable Event Booking #1 Online Meeting Host Pass
event_service02name Event Service #2 Name
event_service02description Event Service #2 Description
event_service02duration Event Service #2 Duration
event_service02category Event Service #2 Category
event_service02reference Event Service #2 Reference
event_service02locationdetails Event Service #2 Location Details
event_service02locationsummary Event Service #2 Location Summary
event_resource02name Event Resource #2 Name
event_resource02description Event Resource #2 Description
event_booking02id Event Booking #2 ID
event_booking02created Event Booking #2 Created
event_booking02datetime Event Booking #2 Date & Time
event_booking02datetime_iso Event Booking #2 Date & Time ISO
event_booking02date Event Booking #2 Date
event_booking02date_iso Event Booking #2 Date ISO
event_booking02time Event Booking #2 Time
event_booking02time_iso Event Booking #2 Time ISO
event_booking02videomeetingjoinlink Event Booking #2 Online Meeting Join URL
if applicable Event Booking #2 Online Meeting Pass
event_booking02videomeetinghostlink Event Booking #2 Online Meeting Host URL
if applicable Event Booking #2 Online Meeting Host Login
if applicable Event Booking #2 Online Meeting Host Pass
event_term Event Terminology
Lower Case Event Terminology
client_title Client Title
client_firstname Client First Name
client_lastname Client Last Name
client_fullname Client Full Name
client_email Client Email
client_phone Client Phone
client_mobile Client Mobile
client_birthday Client Date of Birth
client_gender Client Gender
client_company Client Company
client_address Client Address
client_address1 Client Address1
client_address2 Client Address2
client_city Client City
client_region Client Region
client_state Client State
client_province Client Province
client_postcode Client Postcode
client_country Client Country
if generated Client Password
client_hasloggedin Client Has Logged In?
client_clientid Client Client ID
client_reference Client Reference
client_related_name Client Related Name
client_group Client Group
client_anniversary Client Anniversary
client_was_new Client Was New
booking_id Booking ID
booking_transaction_id Booking Transaction ID
booking_receipt Booking Receipt
booking_payment_method Booking Fulfilment Method
booking_created Booking Created
booking_datetime Booking Date & Time
booking_datetime_iso Booking Date & Time ISO
booking_date Booking Date
booking_date_iso Booking Date ISO
booking_time Booking Time
booking_time_iso Booking Time ISO
booking_notes Booking Client Notes
booking_providernotes Booking Provider Notes
booking_options Booking Selected Options
booking_cost Booking Cost
booking_paid Booking Paid
booking_paymentmessage Booking Payment Message
booking_discount_code Booking Coupon Code
booking_vouchercode Booking Voucher Code
booking_voucherused Booking Voucher Usage
booking_voucheruseremain Booking Voucher Usage Remaining
booking_voucherexpiry Booking Voucher Expiry
booking_locationaddress Booking Location - Full Address
booking_locationline1 Booking Location - Line 1
booking_locationsuburb Booking Location - Suburb
booking_locationpostcode Booking Location - Postcode
booking_originaldatetime Booking Original Date & Time
booking_originaldate Booking Original Date
booking_originaltime Booking Original Time
booking_videomeetingjoinlink Booking Online Meeting Join URL
if applicable Booking Online Meeting Pass
booking_videomeetinghostlink Booking Online Meeting Host URL
if applicable Booking Online Meeting Host Login
if applicable Booking Online Meeting Host Pass
booking_formfield1 Booking Form Field 1
booking_formfield2 Booking Form Field 2
booking_formfield3 Booking Form Field 3
booking_formfield4 Booking Form Field 4
booking_formfield5 Booking Form Field 5
booking_formfield6 Booking Form Field 6
booking_formfield7 Booking Form Field 7
booking_formfield8 Booking Form Field 8
booking_formfield9 Booking Form Field 9
booking_formfield10 Booking Form Field 10
booking_formfield11 Booking Form Field 11
booking_formfield12 Booking Form Field 12
booking_formfield13 Booking Form Field 13
booking_formfield14 Booking Form Field 14
booking_formfield15 Booking Form Field 15
booking_formfield16 Booking Form Field 16
booking_formfield17 Booking Form Field 17
booking_formfield18 Booking Form Field 18
booking_formfield19 Booking Form Field 19
booking_formfield20 Booking Form Field 20
booking_formfield21 Booking Form Field 21
booking_formfield22 Booking Form Field 22
booking_formfield23 Booking Form Field 23
booking_formfield24 Booking Form Field 24
booking_formfield25 Booking Form Field 25
booking_formfield26 Booking Form Field 26
booking_formfield27 Booking Form Field 27
booking_formfield28 Booking Form Field 28
booking_formfield29 Booking Form Field 29
booking_formfield30 Booking Form Field 30
booking_formfield31 Booking Form Field 31
booking_formfield32 Booking Form Field 32
booking_formfield33 Booking Form Field 33
booking_formfield34 Booking Form Field 34
booking_formfield35 Booking Form Field 35
booking_formfield36 Booking Form Field 36
booking_formfield37 Booking Form Field 37
booking_formfield38 Booking Form Field 38
booking_formfield39 Booking Form Field 39
selected_location Selected Location
selected_locationsummary Selected Event Location

 

Service Booking

The table below contain Service Booking parameter options available for the following event names; booking_selected, booking_logged_in, booking_form_options, booking_payment and booking_complete.

 

Tag Description
business_name Business Name
business_description Business Description
business_address Business Address
business_trading_name Business Legal/Trading Name
business_business_identifier Business Business Identifier
business_business_number Business Business Number
business_owner_firstname Business Owner First Name
business_owner_lastname Business Owner Last Name
business_address1 Business Address1
business_address2 Business Address2
business_suburb Business Suburb
business_postcode Business Postcode
business_phone Business Phone
business_fax Business Fax
business_email Business Email
business_website Business Website
business_region Business Region
business_state Business State
business_province Business Province
business_country Business Country
business_city Business City
business_industry Business Industry
business_timezone Business Timezone
business_businesssignature Business Business Signature
business_businessdefaultsignature Business Business / Default Signature
business_urlPart Business Business Part Url
business_ipaddress Business Signup IP Address
service_name Service Name
service_description Service Description
service_cost Service Cost
service_duration Service Duration
service_servicesignature Service Service signature
service_servicebusinesssignature Service Service / Business Signature
service_servicedefaultsignature Service Service / Default Signature
service_servicebusinessdefaultsignature Service Service / Business / Default Signature
service_category Service Category
service_reference Service Reference
service_bookinglink Service Public Booking Url
resource_name Resource Name
resource_description Resource Description
resource_bookinglink Resource Public Booking Url
resource_cost Resource Cost
resource_person_fullname Resource Person Full Name
resource_person_gender Resource Person Gender
resource_person_phone Resource Person Phone
resource_person_mobile Resource Person Mobile
resource_person_bio Resource Person Bio
resource_person_email Resource Person Email
resource_person_skype_id Resource Person Skype ID
resource_person_person_id Resource Person ID
resource_person_photo Resource Person Photo URL
resource_location_name Resource Location Name
resource_location_address Resource Location Street Address
resource_location_suburb Resource Location Suburb
resource_location_state Resource Location State
resource_location_postcode Resource Location Postcode
resource_location_country Resource Location Country
resource_location_map Resource Location Map
resource_class_instructor_name Resource Class Instructor Name
resource_event_organiser_name Resource Event Organiser Name
resource_event_name Resource Event Location Name
resource_event_address Resource Event Street Address
resource_event_suburb Resource Event Suburb
resource_event_state Resource Event State
resource_event_postcode Resource Event Postcode
resource_event_map Resource Event Map
resource_room_location Resource Room Location
resource_room_address Resource Room Street Address
resource_room_suburb Resource Room Suburb
resource_room_state Resource Room State
resource_room_postcode Resource Room Postcode
resource_room_map Resource Room Map
resource_room_email Resource Room Email
resource_room_phone Resource Room Phone Number
resource_room_capacity Resource Room Capacity
resource_equipment_name Resource Equipment Name
resource_equipment_id Resource Equipment ID
resource_equipment_make Resource Equipment Make
resource_equipment_model Resource Equipment Model
client_title Client Title
client_firstname Client First Name
client_lastname Client Last Name
client_fullname Client Full Name
client_email Client Email
client_phone Client Phone
client_mobile Client Mobile
client_birthday Client Date of Birth
client_gender Client Gender
client_company Client Company
client_address Client Address
client_address1 Client Address1
client_address2 Client Address2
client_city Client City
client_region Client Region
client_state Client State
client_province Client Province
client_postcode Client Postcode
client_country Client Country
if generated Client Password
client_hasloggedin Client Has Logged In?
client_clientid Client Client ID
client_reference Client Reference
client_related_name Client Related Name
client_group Client Group
client_anniversary Client Anniversary
client_was_new Client Was New
booking_id Booking ID
booking_transaction_id Booking Transaction ID
booking_receipt Booking Receipt
booking_payment_method Booking Fulfilment Method
booking_created Booking Created
booking_datetime Booking Date & Time
booking_datetime_iso Booking Date & Time ISO
booking_date Booking Date
booking_date_iso Booking Date ISO
booking_time Booking Time
booking_time_iso Booking Time ISO
booking_notes Booking Client Notes
booking_providernotes Booking Provider Notes
booking_options Booking Selected Options
booking_cost Booking Cost
booking_paid Booking Paid
booking_paymentmessage Booking Payment Message
booking_discount_code Booking Coupon Code
booking_vouchercode Booking Voucher Code
booking_voucherused Booking Voucher Usage
booking_voucheruseremain Booking Voucher Usage Remaining
booking_voucherexpiry Booking Voucher Expiry
booking_locationaddress Booking Location - Full Address
booking_locationline1 Booking Location - Line 1
booking_locationsuburb Booking Location - Suburb
booking_locationpostcode Booking Location - Postcode
booking_originaldatetime Booking Original Date & Time
booking_originaldate Booking Original Date
booking_originaltime Booking Original Time
booking_videomeetingjoinlink Booking Online Meeting Join URL
if applicable Booking Online Meeting Pass
booking_videomeetinghostlink Booking Online Meeting Host URL
if applicable Booking Online Meeting Host Login
if applicable Booking Online Meeting Host Pass
booking_formfield1 Booking Form Field 1
booking_formfield2 Booking Form Field 2
booking_formfield3 Booking Form Field 3
booking_formfield4 Booking Form Field 4
booking_formfield5 Booking Form Field 5
booking_formfield6 Booking Form Field 6
booking_formfield7 Booking Form Field 7
booking_formfield8 Booking Form Field 8
booking_formfield9 Booking Form Field 9
booking_formfield10 Booking Form Field 10
booking_formfield11 Booking Form Field 11
booking_formfield12 Booking Form Field 12
booking_formfield13 Booking Form Field 13
booking_formfield14 Booking Form Field 14
booking_formfield15 Booking Form Field 15
booking_formfield16 Booking Form Field 16
booking_formfield17 Booking Form Field 17
booking_formfield18 Booking Form Field 18
booking_formfield19 Booking Form Field 19
booking_formfield20 Booking Form Field 20
booking_formfield21 Booking Form Field 21
booking_formfield22 Booking Form Field 22
booking_formfield23 Booking Form Field 23
booking_formfield24 Booking Form Field 24
booking_formfield25 Booking Form Field 25
booking_formfield26 Booking Form Field 26
booking_formfield27 Booking Form Field 27
booking_formfield28 Booking Form Field 28
booking_formfield29 Booking Form Field 29
booking_formfield30 Booking Form Field 30
booking_formfield31 Booking Form Field 31
booking_formfield32 Booking Form Field 32
booking_formfield33 Booking Form Field 33
booking_formfield34 Booking Form Field 34
booking_formfield35 Booking Form Field 35
booking_formfield36 Booking Form Field 36
booking_formfield37 Booking Form Field 37
booking_formfield38 Booking Form Field 38
booking_formfield39 Booking Form Field 39
selected_location Selected Location
selected_locationsummary Selected Event Location
selected_resource Selected Resource

 

Product Purchase

The table below contain Product Purchase parameter options available for the following events; purchase_selected, purchase_logged_in, purchase_form_options, purchase_payment and purchase_complete.

Tag Description
business_name Business Name
business_description Business Description
business_address Business Address
business_trading_name Business Legal/Trading Name
business_business_identifier Business Business Identifier
business_business_number Business Business Number
business_owner_firstname Business Owner First Name
business_owner_lastname Business Owner Last Name
business_address1 Business Address1
business_address2 Business Address2
business_suburb Business Suburb
business_postcode Business Postcode
business_phone Business Phone
business_fax Business Fax
business_email Business Email
business_website Business Website
business_region Business Region
business_state Business State
business_province Business Province
business_country Business Country
business_city Business City
business_industry Business Industry
business_timezone Business Timezone
business_businesssignature Business Business Signature
business_businessdefaultsignature Business Business / Default Signature
business_urlPart Business Business Part Url
business_ipaddress Business Signup IP Address
client_title Client Title
client_firstname Client First Name
client_lastname Client Last Name
client_fullname Client Full Name
client_email Client Email
client_phone Client Phone
client_mobile Client Mobile
client_birthday Client Date of Birth
client_gender Client Gender
client_company Client Company
client_address Client Address
client_address1 Client Address1
client_address2 Client Address2
client_city Client City
client_region Client Region
client_state Client State
client_province Client Province
client_postcode Client Postcode
client_country Client Country
if generated Client Password
client_hasloggedin Client Has Logged In?
client_clientid Client Client ID
client_reference Client Reference
client_related_name Client Related Name
client_group Client Group
client_anniversary Client Anniversary
client_was_new Client Was New
purchase_transaction_id Purchase Transaction ID
purchase_receipt Purchase Receipt
purchase_payment_method Purchase Fulfilment Method
purchase_created Purchase Created
purchase_paid Purchase Paid
purchase_cost Purchase Cost
purchase_discount_code Purchase Coupon Code
purchase_paymentmessage Purchase Payment Message
purchase_is_free Purchase Is a zero cost purchase?
purchase_is_paid Purchase Is a non-zero cost purchase?
product_name Product Name
product_description Product Description
product_cost Product Cost
product_cost_member Product Member Cost
product_quantity Product Quantity
product_voucher Product Voucher Code
product_voucherexpiry Product Voucher Expiry
product_category Product Category
selected_location Selected Location
selected_locationsummary Selected Event Location
selected_resource Selected Resource
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